Innovation: a virtuous circle by Tom Peters
In this remarkable book written in 1997, corporate strategy and management pioneer Tom Peters teaches you how to rethink business leadership from the ground up.
Author: Thierry P. Gaillard - Innovation: a virtuous circle by Tom Peters
Dunod Publishing - 1997 - 600 pages - €39.95
Written two decades ago by Tom Peters, the globally renowned management and corporate strategy thinker, the book The Circle of Innovation maintains an astonishing relevance, as its insights ring truer than ever. If you prefer bureaucratic comfort and timid, incremental methods, this book is not for you: the author wields provocative candor and biting wit like no one else.
This 600-page manifesto is divided into four dynamic pillars dedicated to the virtuous circle of innovation:
- Learning: Learn to dismantle legacy dogmas and make noise to transform your organization from top to bottom. Creative destruction comes at this price.
- Added Value: Pioneer new markets and create genuine value to stay ahead of competitors. Put design at the forefront and sell immersive experiences rather than mere commodities.
- Organization: Organize your company into decentralized networks and empower passionate individuals. Strip away soul-crushing bureaucracy and risk-averse administrators to unleash real growth.
- Passion: Recruit passionate collaborators and grant them authentic autonomy. Genuine enthusiasm remains the number-one fuel for innovation.
This compelling book belongs in the hands of every executive and manager determined to challenge the status quo and reinvent their business model.
