Why did Amazon make an offer to buy TikTok?

This attempt is not surprising considering Chinese apps generate over half a billion dollars in sales through “SHOPPABLE FEEDS”.

“SHOPPABLE FEEDS” are streams displaying content from people using a product, immediately followed by ads prompting an instant purchase.

This model fuels short-cycle impulse buying, which is growing rapidly and proves highly effective.

Amazon even created its own TikTok competitor, INSPIRE, but discontinued it in February 2025 due to lack of interest from users and content creators.

The goal: counter SHEIN and TEMU, which are aggressively eating into its market share.